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MATERIEL

Materiel is currently the biggest brand in Georgia. The reason for this can be found in the distant past, and is a subject of pride. In 1949 a newly launched factory with a vast production capacity began working under the name Materia, and this later became the foundation for the ambitious and globally well-connected brand, Materiel.

SITUATIONIST

SITUATIONIST is a brand which masterfully represents the human identity and our social peculiarities. It does not solely produce garments to envelope the body, but suggests the manifestation of social and cultural individualism as well.

MUZARADI

Muzaradi means “protective headgear” in Georgian. Inspired by ancient Greek and Roman helmets, worn by warriors during combat. The twenty-first-century Muzaradi headpiece has become a staple fashion accessory both for men and women around the world.

TAMUNA INGOROKVA

Tamuna Ingorokva is a Tbilisi-based fashion designer and the mastermind behind INGOROKVA, women’s luxury apparel brand, launched in 2002.

TATUNA

Alieta Nikolaishvili is a Tbilisi-based fashion designer and founder of label TATUNA. After completing her undergraduate studies in Fashion Design (BA Leather and Accessories) at Tbilisi State Academy of Arts, she is now pursuing her Master’s degree in women’s wear.

Mercedes Benz Fashion Week – Sofia Chkonia

Mercedes-Benz Fashion Week Tbilisi has taken a new form: its digital platform aims to bring Georgian fashion industry to light.

RECKLESS – SS/21

Escape from clichés, traditions, outdated and irrelevant values, home, school, church…The idea of escape precisely encapsulates the entire collection. Each item they have created reflects the greatest desire to run away.

TESSA – SS/21

Tessa Jewelry line is created in close collaboration of the designer with the jeweler in Tbilisi, Georgia. The designs are hand-crafted with gold-plated brass, silver, and adorned with natural gemstones.

MATERIEL – SS/21

This season Materiel welcomes new Creative Director Tiko Paksashvili. Graduate of Tbilisi Academy of Arts, Tiko is the creative force behind one of the strongest collections presented at Mercedes Benz Fashion Week.

LE CHIC RADICAL – SS/21

Le Chic Radical SS21 is about the concept of duality forming a harmony and balance within, two opposing and complementing halves that together complete wholeness.

LEVAU SHVELIDZE – SS/21

Levau Shvelidze SS 21 expends his surrealistic research, existing on the edge of reality and fantasy. His world is an attempt to create a new mythology, which is a soft symbiosis of modern counterculture and pre-Christian mythology. This time, he disintegrates and destroys the object of his research – humans.

LAKO BUKIA – SS/21

Lako Bukia was born in the city of Tbilisi, Georgia. She did her first BA at A. Kutateladze Tbilisi State Academy of Art, where she graduated with a BA in Fashion and Textiles Diploma. After graduation Lako went to London and did a second BA at the prestigious London College of Fashion specializing in Womenswear.

TAMRA – SS/21

Tamuna Karumidze is a multimedia artist born and based in Tbilisi who has dipped into the world of fashion designer under the label Tamra.

AVTANDIL – SS/21

Avtandil Tskvitinidze is one of the pioneers in Georgian fashion scene. The definition of femininity has been a trademark of designers in unpredictable ways since the 2000s.

AKA NANITA – SS/21

Aka Nanitashvili is developing and creating exquisite items. Her brand is presented in various cities including Kiev, Almaty, Moscow and Batumi. Moreover, her range of clients is further growing now, as AKA NANITA has recently launched a baby line, MAIA.

JANASHIA – SS/21

Gvantsa Janashia is a Georgian fashion designer, who studied Fashion Design and Styling at the Paris American Academy in Paris, France. Later on, she established her own brand “Janashia”. From January 2015, Janashia started promoting and exporting her collection abroad.

GUDU – SS/21

The GUDU brand was founded in 2015 by the Georgian designer Lasha Mdinaradze who lives and works in Kiev.

TATUNA – SS/21

TATUNA is a Georgian label founded by designer Tatuna Nikolaishvili in early 2008. Tatuna graduated from Tbilisi State Academy of Arts with a BA in Leather and Accessories.

UTA‌ ‌BEKAIA‌ ‌– FUNGUS PROJECT

The‌ ‌"Fungus"‌ ‌is‌ ‌a‌ ‌platform‌ ‌for‌ ‌queer‌ ‌people‌ ‌expressing‌ ‌themselves‌ ‌in‌ ‌various‌ ‌artistic‌ ‌mediums.‌ ‌The‌ ‌core‌ ‌and‌ ‌the‌ ‌main‌ ‌principle‌ ‌of‌ ‌the‌ ‌project‌ ‌is‌ ‌the‌ ‌inadmissibility‌ ‌of‌ ‌the‌ ‌accepted‌ ‌social‌ ‌construct‌ ‌and‌ ‌talking‌ ‌about‌ ‌it‌ ‌through‌ ‌art‌ ‌and‌ ‌critical‌ ‌dialogue.‌ ‌ ‌

AKA PRODIASHVILI – SS/21

AKA PRODIASHVILI is 25 years old Georgian, Tbilisi-based designer, who has started his career as a stylist at the age of 15. He debuted with SS19 collection at Mercedes Benz Fashion Week Tbilisi, which has brought him a huge success, Aka was seen in Vogue and Dazed Magazine, the cover of Re-edition Magazine and many more, artists such as: Lady Gaga, Arca, Paris Hilton and others.

ANOUKI – SS/21

ANOUKI is a Georgian, Tbilisi-based brand, established in July 2013, with head designer Anouki Areshidze. After studying fashion design, styling, and consulting in the world’s leading universities such as Istituto Marangoni and Accademia del Lusso, Anouki decided that it was time to realize her ideas about designing clothes and got back to the native country.

SITUATIONIST – SS/21

Situationist is thrilled to present and be part of this overwhelming moment in the fashion history, when they really have to dig deep into their mind and heritage to find the new solutions of communicating their work and ideas to the world.

INGOROKVA – SS/21

Serving a confident statement, while wearing the brand garments, INGOROKVA woman adopts their explicit style with a concise allegation, representing individualism and underlying her distinctiveness in the strongest possible way.

DATUNA – SS/21

The menswear-inspired look is a powerful message behind Datuna’s SS21 collection. It’s a power move for women who lift their voices and get louder.

KEBURIA – SS/21

George Keburia is a womenswear and accessories label designed and made in Tbilisi, Georgia. The self-taught designer founded his fun-loving eponymous label in 2010, presenting a surrealist collection saturated with fantastical references and outlandish concepts.

MUZARADI

This MUZARADI collection tells a story of a relationship: between traditional and modern; old and new; yesterday and today.

VASKA – SS 20/21

Vasil founded his eponymous label VASKA in 2015 and his debut appearance was during MBFW (Mercedes Benz Fashion Week Tbilisi) He having designed the women collection, from 2017 he made his first men collection. He studied at Tbilisi State Academy of Arts, faculty of architecture and early years he was working with Georgian fashion houses.

LADO BOKUCHAVA – SS 21

LADO BOKUCHAVA is a Georgian brand founded in 2017 by young Georgian designer Lado Bokuchava. Brands signature is 80’s underground style mixed with contemporary world. Every collection is a mix of classic and urban style with futuristic details, different directions together.

MERCEDES-BENZ FASHION WEEK TBILISI 2020 GOES DIGITAL

Mercedes-Benz Fashion Week Tbilisi, the most awaited fashion event in Georgia, takes a new form by launching a digital-only platform. Twenty selected designers will showcase their latest collections to a global audience, while many more will make an entrance for the first time.

ATINATI FASHION / Aleksandre Akhalkatsishvili

Aleksander Akhalkatsishvili is quite a difficult brand name to pronounce, but it didn’t stop Net-a-Porter, Browns or other great stores from investing in it. Lekso, as friends call him, is the one whose designs make girl’s heart skip a beat. His woman is provocative and powerful; she is on the sexiest verge of masculinity and femininity – she knows what she wants and goes for it without hesitation.

ATINATI FASHION

Georgian Fashion scene is a living organism whose driving force consists of various people in the industry. They are designers, brand owners, sales managers, buyers, models, photographers, the list is endless. Our goal would be to show you their path, consisting of achievements and struggles. We want it to be very insightful and deep. A great team of dedicated people will help you see the structure of fashion from a very different angle. You will be able to meet the working force behind and people who influenced them and helped them grow - those who are mostly left behind the scenes as well as the stories that are often left unsaid.