Brand's structure is based on the principle of collaboration, which means that different designers are periodically invited and offered the opportunity to create collections that match brand's visions and missions. For the current season, the brand is headed by a new creative director Tiko Paksashvili.
MATERIEL - brand's story began in 1949, when a newly launched factory with a vast production capacity began working under the name Materia. This later became the foundation for the ambitious and globally well-connected brand, MATERIEL.
Irakli Rusadze (b. January 22, 1991) – Art Director of the brand SITUATIONIST is a Tbilisi born self-taught Georgian fashion designer who launched his career at the early age of 15. He learned clothing construction and sewing while enrolled on short courses offered by traditional Georgian masters. Rusadze has a long-term record of working as a creative and construction director for multiple Georgian fashion houses. He has also enjoyed the experience of successfully participating in several social and charity projects.
SITUATIONIST is a brand which masterfully represents the human identity and our social peculiarities. It does not solely produce garments to envelope the body, but suggests the manifestation of social and cultural individualism as well.
Muzaradi means “protective headgear” in Georgian. Inspired by ancient Greek and Roman helmets, worn by warriors during combat. The twenty-first-century Muzaradi headpiece has become a staple fashion accessory both for men and women around the world.
Muzaradi means “protective headgear” in Georgian. Inspired by ancient Greek and Roman helmets, worn by warriors during combat. The twenty-first-century Muzaradi headpiece has become a staple fashion accessory both for men and women around the world.
Tamuna Ingorokva is a Tbilisi-based fashion designer and the mastermind behind INGOROKVA, women’s luxury apparel brand, launched in 2002. INGOROKVA speaks to independent, free-minded woman, who are well aware of their core values and seek for brands that share their mentality: quality over quantity.
Tamuna Ingorokva is a Tbilisi-based fashion designer and the mastermind behind INGOROKVA, women’s luxury apparel brand, launched in 2002. INGOROKVA speaks to independent, free-minded woman, who are well aware of their core values and seek for brands that share their mentality: quality over quantity.
Mercedes-Benz Fashion Week Tbilisi has taken a new form: its digital platform aims to bring Georgian fashion industry to light.
“To me, being a designer is more than just an occupation—it is my inner calling.” – Alieta NIKOLAISHVILI, TATUNA Alieta Nikolaishvili is a Tbilisi-based fashion designer and founder of label TATUNA. After completing her undergraduate studies in Fashion Design (BA Leather and Accessories) at Tbilisi State Academy of Arts, she is now pursuing her Master’s degree in women’s wear. Opening of her first studio dates back to as early as 2008, with exceptional geometric forms and feminine outlines at its core. As a Creative Director of the brand, she draws special attention to quality, which is precisely why each garment is handmade with chic fabrics from Milano, Paris or Istanbul.
Aleksander Akhalkatsishvili is quite a difficult brand name to pronounce, but it didn’t stop Net-a-Porter, Browns or other great stores from investing in it. Lekso, as friends call him, is the one whose designs make girl’s heart skip a beat. His woman is provocative and powerful; she is on the sexiest verge of masculinity and femininity – she knows what she wants and goes for it without hesitation.
Georgian Fashion scene is a living organism whose driving force consists of various people in the industry. They are designers, brand owners, sales managers, buyers, models, photographers, the list is endless. Our goal would be to show you their path, consisting of achievements and struggles. We want it to be very insightful and deep. A great team of dedicated people will help you see the structure of fashion from a very different angle. You will be able to meet the working force behind and people who influenced them and helped them grow - those who are mostly left behind the scenes as well as the stories that are often left unsaid