Serving a confident statement, while wearing the brand garments, INGOROKVA
woman adopts their explicit style with a concise allegation, representing
individualism and underlying her distinctiveness in the strongest possible way.
The voice of the brand is heard by a woman who is modern, dynamic and
intelligent, who is certain about her values and adopts a brand that shares them
with her, chooses quality over quantity and synthesizes style with her firm ethical
and principal approaches.
She translates the primary focus of the brand concept and is determined to stand
out, while the team behind it continues to reinforce their commitment to quality
fused with strong identity creation.
Twos and zeros. “I only took one journey this year — into myself. Turned out, I
haven’t changed much since youth. Simplicity still shakes me to the core, my
comfort zone is still made of straight lines, and primary colors still give me
goosebumps. And yet, I find myself immersed in the exact opposite, daily — hassle,
asymmetry, half-measures. How curious.
My father is a doctor, and so is my mom — out of protest, I guess, I was planning
on becoming a lawyer. Luckily, it didn’t take me long to realize, that I only liked
lawyers for their looks.
I am pretty tall by Georgian standards. Growing up in Tbilisi 30 years ago meant
only having L32 pants, and those could hardly cover my ankles — something I was
constantly teased for. So, my ultimate teenage dream was to one day see myself in
proper clothing. Which I produced soon after entering ESMOD — I made exactly
six pairs of beautiful, long pants. I still own a pair, actually.
I realized that I didn’t speak any French right after my request for being
transferred to Paris was approved. This came as a big surprise. I, for some reason,
thought “comme ci, comme ça” was going to fill this gap. Well, it didn’t.
Years in Paris were insane — the best place to be a fashion student, truly. One
downside to it — it flew by in the blink of an eye.
I came back to Tbilisi in 2002 — after all this madness, it felt like my parachute
had finally opened. I levitated for a few months, then decided to get down to
business.
Tons of garments, shows, and three kids later, here I am, standing in front of the
mirror — no makeup, wearing the pants of my dreams, identifying myself with
every woman I ever made a dress for — and I feel so free. Being free is being
yourself. Your-hard-to-find-self.
Twos and zeros. Thank you for bringing me back (to life).” - ” Tamuna Ingorokva.
_(1).jpg)
