MERCEDES BENZ FASHION WEEK– SOFIA CHKONIA

Mercedes-Benz Fashion Week Tbilisi has taken a new form: its digital platform aims to bring Georgian fashion industry to light. 

Over the course of the past few years, the industry has proven to be a true success. Its consistent growth and compelling performance, paired with rising demand across markets and the undeniable e-commerce boom, have yielded promising results. As the single most important fashion event in Georgia, Mercedes-Benz Fashion Week Tbilisi genuinely shines a spotlight on local emerging designers. A total of 20 designers have already had a chance to showcase their collections through the MBFW Tbilisi digital platform.