Muzaradi means “protective headgear” in Georgian. Inspired by ancient Greek and Roman helmets, worn by warriors during combat. The twenty-first-century Muzaradi headpiece has become a staple fashion accessory both for men and women around the world.
With its elegant mix of the traditional and contemporary, the brand upholds the core values of its founder: family, freedom, love, respect, vitality and hope. Its quirky trademark logo, inspired by the Kherkheulidze family crest, is a seal of approval—a symbolic endorsement of veneration of our ancestors and commitment to staying true to our past, which lets the audience know that history matters.
Naturally, the story of inception of Muzaradi is bound to take us back to Keti’s childhood, who feels lucky to have been raised in a family where art, music, film and literature have always been imperative.
The brand was founded back in 2017. Its first accessory, the fabulous hood/vest, which gained immense popularity among customers right away, paved the way towards the chic new range of up to ten unexampled products, such as rain capes, t-shirts, headbands and more.
Muzaradi is unisex. Worn and admired by men and women alike, each accessory is a statement, an expression of individual style and intelligence of the wearer, who takes pride in unique pursuits and lives a life of purpose.